Comments on: What does your library’s brand say about you? http://admiral-charlie.edublogs.org/2006/11/03/what-does-your-librarys-brand-say-about-you/ Just another Edublogs.org weblog Thu, 08 Jan 2009 21:41:50 +0000 http://wordpress.org/?v=2.5.1 By: Penis Enlargement http://admiral-charlie.edublogs.org/2006/11/03/what-does-your-librarys-brand-say-about-you/#comment-295 Penis Enlargement Thu, 06 Sep 2007 11:04:50 +0000 http://admiral-charlie.edublogs.org/2006/11/03/what-does-your-librarys-brand-say-about-you/#comment-295 For penis enlargement visit www.hqpicture.com For penis enlargement visit http://www.hqpicture.com

]]> By: The Admiral http://admiral-charlie.edublogs.org/2006/11/03/what-does-your-librarys-brand-say-about-you/#comment-247 The Admiral Tue, 07 Nov 2006 00:45:25 +0000 http://admiral-charlie.edublogs.org/2006/11/03/what-does-your-librarys-brand-say-about-you/#comment-247 Alane. Thanks for your comments. I really enjoyed the articles and the other information on the OCLC Web site. School librarians are struggling with an identity crisis--part of which is a result of the major changes that have occurred in our jobs over the past 10 years. Adding to the confusion is the number of different names that we call ourselves. Librarian, library media specialist, library-teacher, and media specialist--and others are used to represent the work that is done in the school arena. This blog is intended to stir up the thoughts and hopefully initiate conversations with those in positions to make changes in the way we are perceived. I hope that you will continue to read and to comment. The Admiral-Librarian by definition! Alane.
Thanks for your comments. I really enjoyed the articles and the other information on the OCLC Web site. School librarians are struggling with an identity crisis–part of which is a result of the major changes that have occurred in our jobs over the past 10 years. Adding to the confusion is the number of different names that we call ourselves. Librarian, library media specialist, library-teacher, and media specialist–and others are used to represent the work that is done in the school arena. This blog is intended to stir up the thoughts and hopefully initiate conversations with those in positions to make changes in the way we are perceived.
I hope that you will continue to read and to comment.

The Admiral-Librarian by definition!

]]> By: Alane, OCLC http://admiral-charlie.edublogs.org/2006/11/03/what-does-your-librarys-brand-say-about-you/#comment-244 Alane, OCLC Fri, 03 Nov 2006 20:10:44 +0000 http://admiral-charlie.edublogs.org/2006/11/03/what-does-your-librarys-brand-say-about-you/#comment-244 Thanks for your remarks! I wanted to pick up on your last sentence in which you ask how readers might define "your library's brand." One of the very difficult things the library community must deal with is the difference between a universal brand and a local one. "Library" really is a universal brand and the linking in our report of "library" with "books" is an example of peoples' perceptions of not any particular library, but all libraries. It would be a mistake for each and every library to try and develop a brand--what we collectively need to do is extend the universal brand so that people think of (for example) "free", "welcoming to all", "experts" for libraries in general. At the same time, the local library has to market what it does that is more than the universal brand. A useful way to think about this is a franchise: MacDonalds has a very strong brand, yet all MacDonalds are not exactly the same (different regional menus, eg). Another helpful model is milk producers: the "Got Milk" campaign strengthened the universal brand, not a particular dairy. The more thinking and talking and writing we all do about this, the better! Thanks for your remarks! I wanted to pick up on your last sentence in which you ask how readers might define “your library’s brand.” One of the very difficult things the library community must deal with is the difference between a universal brand and a local one. “Library” really is a universal brand and the linking in our report of “library” with “books” is an example of peoples’ perceptions of not any particular library, but all libraries. It would be a mistake for each and every library to try and develop a brand–what we collectively need to do is extend the universal brand so that people think of (for example) “free”, “welcoming to all”, “experts” for libraries in general. At the same time, the local library has to market what it does that is more than the universal brand. A useful way to think about this is a franchise: MacDonalds has a very strong brand, yet all MacDonalds are not exactly the same (different regional menus, eg). Another helpful model is milk producers: the “Got Milk” campaign strengthened the universal brand, not a particular dairy.

The more thinking and talking and writing we all do about this, the better!

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