What does your library’s brand say about you?
Friday, November 3rd, 2006What is your libraries ‘brand’ saying?
In a recent report by OCLC entitled Perceptions of Libraries and Information Resources, http://www.oclc.org/reports/2005perceptions.htm information regarding library usage was reported and the information was both enlightening and alarming. Consider these facts:
84 % of respondents use search engines
1% begin their search on a library web site
Respondents do not trust purchased information [...]
